UPDATED 9/19, 1:10 p.m. ET:Â Kanye West took to Twitter on Saturday, where he apologized to Jay-Z and Emory Jones for trashing Puma publicly.Â
Speaking Biggs now ... I shouldnât have said anything about Puma publicly ... I apologize to Emory and Jay and the entire Puma crew
â ye (@kanyewest)Â September 19, 2020
See original story below.
Kanye WestÂ hasÂ declaredÂ himself the newÂ "head ofÂ Adidas."
The 43-year-old entertainer made the claim via Twitter on Friday, just a day after he was temporarily banned from the platformÂ for posting a journalist's phone number. Ye told his followers he would bring Adidas, which he has worked with since 2013, andÂ PumaÂ "back together"; the same way, he intended to restore his relationship with Jay-Z.
Kanye then slammed Puma for its "embarrassingly trash" designs, but reassured everyone he would "make everything ok."
"I am the head of adidas ... I will bring adidas and puma back together and bring me and jay back together," he wrote. "... all pumas designs are embarrassingly trash but I will personally design puma and adidas and make everything ok."
I am the head of adidas ... I will bring adidas and puma back together and bring me and jay back together ... all pumas designs are embarrassingly trash but I will personally design puma and adidas and make everything ok
â ye (@kanyewest)Â September 18, 2020
DreamvilleÂ presidentÂ Ibrahim Hamad caught wind of the Puma-bashing tweet, and was immediately convinced Kanye was taking shots atÂ J. Cole, whoÂ signed a deal with PumaÂ earlier this year.
"Cole living in his head rent free at this point," Hamad wrote on BRKicks' Instagram.
It's also worth noting thatÂ Jay has worked with PumaÂ over the last several years, and played a large role in relaunching the brand's basketball division.
Kanye's criticism of Puma comes just days after he took to Twitter toÂ demandÂ an apologyÂ from Cole andÂ Drake.Â
Kanye says he wants a public apology from J. Cole and Drake ð§Â pic.twitter.com/6Iq2zpqPn0
â Team DREAMVILLE (@TeamDreamville)Â September 15, 2020
The multihyphenate didn't specify why an apology was necessary, but he later deleted the tweet and proposed he, Cole, and Drake get together because "it's time to get free." Kanye was referencing his recent criticism of the music industry, which he described as a "modern day slave ship."
We need Me J Cole Drake Kendrick all in a 2gthr ... itâs time to get free... we will not argue amongst each other while somebody we donât know in Europe is getting paid and putting that money in a hedge fund
â ye (@kanyewest)Â September 15, 2020